Stanley asked us to find a way to show that they’ve “always been there”. We did some digging and found the bottles had appeared organically in over 50 iconic films and TV shows over the last half-century, from Deer Hunter to Stranger Things. Only catch is, a modest budget meant we couldn’t license anything. So we helped consumers figure it out on their own with a few iconic elements from each ‘Stanley Sighting’. Then asked them to help us find more.