In 2012, we took a bet on an olympian, Nick Symmonds, who was selling ad space on his arm as a middle finger to a system that didn’t fairly compensate athlete’s and stopped them from making money via brand promotion. With a PR and content push (and a few stunts a long the way) Nick’s story —and the story of the agency who backed him—got picked up by nearly every publication in the world, from the NY Times to AdWeek, and everything in between. It was named PR Campaign of the year by Ragan and was featured at SXSW.

In 2016, followed up with a campaign to get other olympians as well as fans on board to fight for the cause. The work eventually lead to a rule change by USA Track & Field that now allows sponsors in USA competition.